Vikram and Vikkals, which is close to clocking a 2 million subscriber base in YouTube, also has a separate fan base for their ‘recording session’ Reels. In these viral videos, a few members of the Vikkals team depict how a film song might have been recorded, albeit in a funny manner. Music composer AR Rahman re-created one of their videos, something that catapulted them to greater fame. “We can force-fit a concept or we can discover an organic concept hidden in a song. We work on the latter.”

The stand-up comedian is also eyeing the film industry for comedy roles. “I’m hoping something clicks,” he says, “You cannot plan cinema. I hope I become someone like Koundamani or Vadivelu or Santhanam. I don’t think content creation or stand-up comedy is any less than cinema, but the film business is big business.”